About Michael LaFido
Speaker | Author | Luxury Consultant
Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. Michael’s marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury”.

Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home.

Michael, the founder of the Marketing Luxury Group, assisting other real estate agents, brokers, and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing proven and innovative strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing’ by the International Property Awards.

Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The trainings are based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents across the world.

Michael was awarded the 2019 MVP (Most Valued Partner) by “Who’s Who in Luxury Real Estate” ( Many agents within the industry are calling Michael’s methods “The New Standard” for marketing luxury homes today.
Book Michael LaFido to Speak
Michael’s speaking engagements cover some of the most up-to-the-minute topics in the luxury real estate market today. With a goal to teach top producing real estate agents worldwide to “think like a marketer” and not like “traditional agents”, the Luxury Listing Specialist’s is a frequent speaker at conferences worldwide.

Speaking topics include:
Services We Provide
Luxury Consulting for Better Results
With Luxury Listing Consultants and Coaching, you will achieve the next level of success within your business realm, you will gain invaluable advice, and learn to recognize luxury opportunities in your every day life.

Our clients are luxury real estate agents, home owners, professional athletes, real estate developers, builders, celebrities, and real estate brokerages worldwide. We know the ins and outs of luxury real estate and we are ready to share our knowledge with you.
+ Luxury Certification
This certification is available to Individual agents, large teams or offices. Gain the competitive advantage over your competition. Area exclusivity is available. Ask for details.
+ Keynote Your Event
Hire Michael to speak at your company meeting, awards banquet, etc. (
+ Group Coaching
Dynamic Group Calls packed with knowledge and actionable tips from the best of the best in the Real Estate Industry
+ 1 on 1 Coaching
Work directly with Michael to help grow your business and help dominate selling high end and luxury properties for your market.
+ Office Coaching
Michael will work with leadership and agents to help strengthen your luxury division, or create a luxury division within your office. Based on office needs and goals, Michael will create a customized plan to fit your needs.
+ Boost Your Listing
Do you have a high end or luxury listing that is stale and could use Michael’s Fresh Eyes Analysis and a new strategy to get it sold? Hire Michael to co-market your listing to get it sold, using his proven and repeatable strategies.
+ The Closer
Hire Michael to help you prepare for and secure a luxury listing. Michael will work with you to prepare for the appointment and will be a part of your team in order to give you the advantage to secure the luxury listing.
+ Office Training
Non-recruiting, recruiting event. Michael will work with leadership and agents to help strengthen your luxury division, or create a luxury division within your office. Based on office needs and goals, Michael will create a customized plan to fit your needs.
+ Sports & Entertainment
Marketing Luxury Group will collaborate with both the local agent and client to service the unique needs of the athlete or entertainer.