Here’s why and how you should be using video to grow your business.
Today I want to talk about a topic you should all be very familiar with: making videos! If you’re watching this, you probably have some interest in the topic, so today I would like to go over my tips for adding videos to your personal brand.
First off, I would like to explain why you should be making videos. You might know that the No. 1 search engine in the world is Google, but the No. 2 is Youtube. In case you’re unaware, Google owns YouTube. This means that if you produce high-quality videos for Youtube, you will be found. It’s just a matter of time and effort.
This brings me to my second point. Just because you aren’t getting a ton of engagement right off the bat doesn’t mean you should give up. Creating good videos is a skill just like anything else. Your first attempt won’t be as good as your second, and this pattern continues as you create more content. I would also not place too much emphasis on likes, hearts, or any other platform’s metric for love. They’re certainly nice, but they are not a good indicator of how many people are truly engaging with your content.
If you produce high-quality videos, it’s just a matter of time before people find you.
So what kind of videos should you create? Go-to topics include tips for sellers, tips for buyers, market updates, and a whole series of other ideas. Another great idea is to give referrals in your videos. If you interview and endorse a local contractor in one of your videos, they’ll be more likely to give you referrals in the future.
I recommend you produce at least three videos a month. After a year, you’ll have 36 videos, and after two years, you’ll have 72. This is a huge back catalog just waiting to be discovered by a future client.
If you have questions about today’s topic or anything else related to real estate, please reach out to me. I am always willing to help.
Founder & CEO | Luxury Listing Specialist Designation (LUXE)