Here’s how you can break into the luxury market by using other people’s properties.
Many up-and-coming Realtors often ask me about how they can break into the luxury market. One of the best strategies is to leverage other people’s properties; for example, you can attend a broker open house or ask another agent in your office if you could help market and promote their luxury listing. If they give you permission, you’ll give the other agent credit and include their website, but you’ll help them get the home sold by bringing it more exposure.
These strategies bring value to your market, but at the same time, position you as a go-to luxury expert.
This is how you can leverage other people’s properties to help grow your luxury business. You can also offer to work open houses for other agents listings or simply share record-breaking sales from other agents. These strategies bring value to your market, but at the same time, position you as a go-to luxury expert.
Another great way to expand into the luxury market is to become certified as a Luxury Listing Specialist visit (www.LuxuryListingSpecialist.com) . Besides our “on demand” self paced option, we’ve begun hosting live in person events again now that the pandemic has subsided somewhat, with our most recent events taking place in Napa and at the Grant Cardone Headquarters.
If you have any questions about becoming a Luxury Listing Specialist or would like more information about selling luxury properties, feel free to reach out to me. I look forward to hearing from you soon. ~Mike
Founder & CEO | Luxury Listing Specialist Designation (LUXE)